Updated June 27, 2021
What You Should Know About Cookies and Web Beacons?
What is a Cookie and What are Web Beacons?
Cookies are small text files which are downloaded on your device when you visit a website. Cookies allow a website to recognize a device and since cookies are store on your device, it is possible for the website who “placed” such cookies to store information about your use of the website and to read that information each time you access the website. For example, cookies are often used to store information about your preferences.
There are essentially two type of cookies, first party and third party. While both types are technically the same thing and perform the same type of functions, the main difference is how they are created and how they are subsequently used.
First party cookies. First party cookies are created by the website you are visiting. A website can only access the cookies it placed itself of your device, such that for example, cookies placed when you visited a search engine cannot be accessed by our website.
Third party cookies. Third party cookies are created are set by a third party site separate from the site you are visiting and are mainly used for tracking and online-advertising purposes. They also allow website owners to provide certain services. This type of cookies can be placed through what is known as Web beacons (more on that below). As mentioned above, since a website can only access the cookies it placed, we cannot access third party cookies that are placed through our website.
Web beacons are often referred to as a pixel tag, are a clear image, usually no more than 1-pixel x 1-pixel transparent image, that is placed on a website or in an email to monitor how a user interact with specific content. Web beacons work by sending information along with the request to the third party’s web server when requesting the file, which file is different depending on the use, but can be an actual creative (an ad) or a clear pixel, which is completely invisible to the user but allows to place a third-party cookie.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
What can you do to gain control over the cookies that are placed on your computer?
Most browsers allow you to control cookies through your browser settings. Be mindful that changing your cookie settings may prevent some websites from properly functioning. Please consult your browser manufacturer’s documentation to know how to delete cookies.
You can also use your browser’s private or incognito mode which will automatically delete all cookies placed during your use of private mode when all private mode tabs are closed. Consult your browser’s help section to know more about how private mode is implemented.
Some of the most recent browsers have built-in functionality to block or control tracking content. We invite you to consult your browser’s help section to see if such a functionality is offered.
Some browsers may have plugins or extensions made by third parties that can be used to manage and delete cookies. If you decide to use third-party plugins, we invite you to pay close attention to the plugins you install and the permissions that such plugins are requiring.
What are some other resources that you can consult to better understand cookies?
If you want to learn more about cookies, you can consult the following websites:
These websites are not affiliated with ReflectiveTeachingJournal.com and may not be up to date. We provide these websites for your information only and do not warrant the accuracy or completeness of their respective content.
We Use the Following Cookies
- Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
- Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users find what they are looking for easily.
- Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
We use web beacons in our promotional emails to gather statistics around email opening and interaction with the content of our promotional emails to analyze the performance of our email campaigns. We track your interaction with our promotional emails as an indicator of your interest in our products and services. We may adjust the type of messaging and the way we reach out to you based on your interaction with our previous email campaigns.
Modification to our Analytics Policy
Who We Share Your Data With
We share your data with the following service providers:
- YouTube & YouTube Analytics: We embed YouTube videos to provide you video content and improve your experience using our products. You can read the Youtube Privacy Guidelines here.